Winkler Structures Launches “Brand” New Website
Winkler, Manitoba (June 12, 2015) – Winkler Structures has officially launched a new, modern, streamlined website. The highly anticipated launch follows the company’s total overhaul of its brand.
Winkler Structures’ website was re-developed to broadcast the new brand image and help potential customers through the buying process. “We view all of our marketing efforts as an extension of our Winkler Structures team,” says Rick Knelsen, VP of Sales and Marketing. “It’s important that when customers experience our brand, they are left with an accurate representation of our team, our culture, and most importantly, [they know] that the products they’re investing in will exceed their expectations.”
The fresh look features a simple, user-friendly navigation system. Dynamic content, including photo galleries, video, and quote request forms has been added, along with industry specific case studies with customer testimonials. Users can now download industry specific brochures directly from the website. The cleverly branded new line of products also has its own dynamic page within the main navigation bar.
Additionally, the website utilizes responsive design, giving users a consistent experience across any device. The Dealer Locator allows customers to find their closest Winkler Structures dealer with ease.
The new website is an essential component to the company’s re-branding. It’s part of the company’s commitment to be an industry leader. “Our core values are at the forefront of all of our business decisions, including our marketing efforts. Creating a new website is no different – it provides us an opportunity to create a strategic marketing tool that encompasses the innovative, quality-driven standard that’s at the core of our business,” says Knelsen.
About Winkler Structures
Winkler Structures Ltd., a division of Winkler Canvas Ltd., has been providing customers with innovative solutions for over 35 years. We manufacture versatile fabric covered buildings with engineered steel frame designs, unique truss design, and specialty polyethylene material. Every aspect is manufactured with quality in its 60,000 square foot production facility in Winkler, Manitoba. Winkler Structures is a preferred vendor for tension membrane structures for many states and provinces across North America.